Country star Randy Rogers and co-founders Eric Chase, Cary Schindler, Ash Wineinger, Michael Devers along with spirits-industry veteran Steve Luttmann, are excited to announce the launch of their new spirits brand, Bahnbrëcker, based in New Braunfels, TX. Bahnbrëcker will enter the marketplace with Slow River Blend, the first-ever Hefeweizen-style whiskey.

Bahnbrëcker, derived from 'trailblazer' in German, is a nod to the company's hometown of New Braunfels, TX, and to the spirit of ingenuity found in the early pioneers of Texas. Slow River Blend is handcrafted from Texas and Midwestern wheat macerated with lemon peel and clove. The notes of lemon, clove, caramel, and vanilla are reminiscent of a Hefeweizen-style beer. This is an unpretentious, easy-drinking whiskey with a smooth finish. Bahnbrëcker is a true craft spirit made with only real ingredients and is completely "WONF-free" (i.e. no "With Other Natural Flavors").